diff --git a/ordr2/events.py b/ordr2/events.py
index 936ecc1..2d85584 100644
--- a/ordr2/events.py
+++ b/ordr2/events.py
@@ -9,13 +9,21 @@ class UserLogIn(object):
 
 
 class UserNotification(object):
-    def __init__(self, request, user):
+
+    template = None
+
+    def __init__(self, request, user, data=None):
         self.request = request
         self.user = user
+        self.data = data
 
 
 class AccountActivation(UserNotification):
-    pass
+    template = 'ordr2:templates/emails/activation.jinja2'
+
+
+class PasswordReset(UserNotification):
+    template = 'ordr2:templates/emails/password_reset.jinja2'
 
 
 @subscriber(UserLogIn)
@@ -32,11 +40,11 @@ def set_display_defaults(event):
         event.request.session['display'] = defaults
 
 
-@subscriber(AccountActivation)
-def account_activation_notification(event):
+@subscriber(UserNotification)
+def notify_user(event):
     body = render(
-        'ordr2:templates/emails/activation.jinja2',
-        {'user': event.user},
+        event.template,
+        {'user': event.user, 'data': event.data},
         event.request
         )
     message = Message(